Marcomms Case Study

Launching WEBTOON's B2B advertising

Client

WEBTOON

Industry

Entertainment

Year

2026

Key Deliverables

Public Relations

Awards

Thought Leadership

Challenge

Build awareness for Webtoons' new suite of advertising products in the B2B advertising and gaming space.

Solution

Crafted a 6-month marcomms campaign targeting gaming marketers. Acquired keynote speaking opportunities, panels, and booths at gaming-focused events. Entered into industry-leading marketing awards to showcase their new B2B products.

Results

Industry exposure of their new products by speaking at GamesBeat Summit and Google HQ for DOF roundtable, featured in GamesBeat “The Big One” and boss mode article, and shortlisted as a finalist in multiple award shows featuring their Capcom Monster Hunter game. First gaming publisher campaign on CoinQuest. Two six-figure sponsorship deals executed.

Check Out Our Other Case Studies.

Find a Project that Interests You!

Helping NHRL Lead the Future of iSports through PR and Partnerships

Helping NHRL Lead the Future of iSports through PR and Partnerships

Checkout our PR and Brand Partnership work with NHRL!

Proving XR/VR/AR's Marketing Impact for Trigger Global

Proving XR/VR/AR's Marketing Impact for Trigger Global

Check out how we showcased XR/VR/AR's impact on brand marketing for Trigger Global!

Brand Build for Haven Ventures

Checkout the brand build we did for this up and coming VC firm!

Loading...