A veteran advertiser and data scientist meet, unite their start-up companies and form a transformative firm dedicated to understanding consumers and the creative companies trying to reach them.
That’s why we collected the very best professionals in a single, full-service firm. Whether it’s creative, PR & partnerships, digital marketing, analytics, or building machine intelligence products, the Creativ team strives for excellence.
CEO & Co-Founder
Wes Morton is the CEO and Founder of Creativ Strategies, a full-service marketing-technology consultancy for media, entertainment, and tech brands. He boasts 10 years of experience producing marketing campaigns for entertainment, media, tech and Fortune 1000 brands like EA, British Airways, Ubisoft, MOCEAN, IPG, OREO, and Sour Patch Kids. Prior to Creativ Strategies, Morton worked at marketing firms Branded Entertainment Network, Dentsu, and talent agency WME.
Chief Operation and Information Officer & Co-Founder
Vibhu Bhan leads operations, research, artificial intelligence implementation, and product development at Creativ Strategies. Bhan has over 20 years of data science, product development, and consulting experience at prestigious consultancies and banks including CGI, CIBC, Airos Group. He previously led complex product initiatives, building out complex technical data solutions, at both CIBC and Wells Fargo banks. He owns 5 patents in the U.S. and Canadian offices related to large data science models, artificial intelligence, and large language models. His boutique firm joined Creativ Strategies in January of 2024.
Director, Media & Entertainment PR
Sara Yazdani is a seasoned Public Relations and Marketing professional and serves as Director, Media & Entertainment PR. In her role, she works closely with clients to develop campaigns including brand expansion, thought leadership opportunities and media outreach efforts. With relationship-building and authenticity at the forefront, Sara has successfully catapulted clients to the next level. Sara offers a vast range of expertise not only in traditional PR & marketing, but in synergy, partnership, promotional, digital, and influencer marketing. She's led initiatives for global brands such as Disney, Star Wars, Samsung, Google, Techstars, Grammys, Roblox, and more, garnering millions of media impressions. Her over decade long career includes stints at The Walt Disney Company, Grammys, PMK*BNC and BIZ 3. Sara resides in LA with her dog, Lucy, and she enjoys singing in the Disney Choir during the holiday season.
Chief Technology Officer
Joe joined Creativ Insights as a co-op student. The ease with which Joe picks up new technology stacks was instrumental in getting our first generation of models off the ground in 2016. Since then he has been working to build models in Spark, building data pipelines using Kafka, enabling API layers using next-generation openWhisk framework, and many more exciting technologies. Recently, Joe has been building Creativ Insights’s HTML5/Angular responsive interface. This interface sits on top of openWhisk based API layer, which can dynamically scale to handle traffic of over 100 TPS. Joe is fluent in Scala, Java, Python, HTML5/Angular/JS, and building learning modules running on TensorFlow and Spark frameworks using hybrid backends like graph, document, key/value or relational. Joe is a graduate of the University of Waterloo with a degree in Computer Science and a minor in Statistics.
Account Manager, Insights and Digital
Graphic Designer
PR Coordinator
SEO Strategy and Media Optimization
Analytics and Data Visualization
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