Havoc Robotics sought to develop a new category of intellectual and innovative sports (iSports) around robot fighting.

The National Havoc Robot League (NHRL) is the world's largest series of robot combat tournaments. With a mission to promote, educate, and discover the next generation of STEM leaders, the NHRL combines groundbreaking technology, off-the-wall ideas, and ingenious engineering. Based in Norwalk, Connecticut, the NHRL currently hosts seven tournaments that gather and reward thousands of competitors and fans from around the world.

We provided a comprehensive marketing strategy to expand the reach among consumers and potential sponsorship brands with a combination of PR, thought leadership, in-person event circuits for executives at brandled events, and sales enablement through the management of a third party agent network. We acted as their de facto marketing department constructing their entire go-to-market strategy.