Data Science Case Study

Decoding Player Perception for EA Ads & Sponsorship

Client

Electronic Arts

Industry

Gaming

Year

2025

Key Deliverables

Machine-Generated Insights

Data Science

Custom API Development

Challenge

EA Ads and Sponsorship was a new division in the billion dollar video game publisher that sought to measure the impact of advertising on their player base across multiple titles.

Solution

We created a custom data science solution by building APIs into game Discords, Meta, TikTok, Reddit, X, YouTube, and custom EA sources to ingest, summarize, and measure specific reactions to brands, campaigns, and launches amongst EA's player base.

Results

2 years of custom brand affinity, campaign perception, and pulse reports across multiple titles: FC, Sims, CFB, UFC, Skate, Madden, and NHL.

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